As the world celebrates an array of festivals, each with its own set of customs and traditions, one common thread that connects many of these events is the culinary delights savoured during the celebrations. This blog delves into merging traditional festivals with the elegance of cold-pressed coconut oil, emphasizing its significance and benefits. In addition, we look at three major Indian festivals for March: Holi, Mahashivratri, and Ugadi highlighting their cultural significance and the role of coconut oil in their culinary traditions.

The essence of Cold-pressed Coconut Oil:

Cold-pressed coconut oil, also known as virgin coconut oil, is derived from fresh coconut meat without the use of heat or additives. This mild extraction procedure helps to preserve the oil's inherent nutrients, aroma, and flavour. Tata Simply Better Cold Pressed Oils provides premium-quality coconut oil, ensuring purity and goodness in every drop.

Benefits of Cold Pressed Coconut Oil:

1. Nutrient-rich: Cold-pressed coconut oil is rich in medium-chain fatty acids, antioxidants, and vitamins, promoting overall health and well-being.
2. Skin and hair care: Its moisturising properties make it an excellent choice for skin and hair care, nourishing and hydrating from within.
3. Culinary versatility: From frying to baking, cold-pressed coconut oil adds a delightful flavour and aroma to a wide range of dishes, enhancing their nutritional value.

Traditional Celebrations and Cold-Pressed Coconut Oil:

Cold-pressed coconut oil plays a significant role in traditional celebrations and cuisines across several civilizations. Its purity and auspiciousness make it ideal for preparing delicacies, lighting lights, and anointing idols.

Indian festivals in March:

1. Holi: Holi, also known as the Festival of Colors, celebrates the entrance of spring and the triumph of good over evil. People celebrate by smearing coloured powders and pouring water on one another. Along with the vivid festivities, traditional Holi delicacies play an important role in amplifying the excitement of the day. One such delicacy is Gujiya, a sweet dumpling filled with khoya (milk solids), almonds, and coconut flakes. Cold-pressed coconut oil is frequently used to fry these wonderful delicacies, adding a rich and aromatic flavour that fits the festive mood.
2. Mahashivratri: Mahashivratri, which honours Lord Shiva, is observed with fasting, prayers, and ceremonies. Devotees pray for blessings and heavenly protection by offering coconut water and oil lamps. When fasting during Mahashivratri, devotees frequently create unique dishes with ingredients that are permissible during the fast. One famous dish is Sabudana khichdi, which is made with tapioca pearls, peanuts, and potatoes and fried in cold-pressed coconut oil. This delicious and nutritious food gives consistent energy throughout the day, keeping devotees satisfied throughout their time of worship.
3. Ugadi: In Karnataka, Andhra Pradesh, and Telangana, Ugadi marks the beginning of the new year. The event starts with a ceremonial oil bath, in which people massage their bodies with cold-pressed coconut oil before washing themselves. This refreshing activity represents purification and renewal, preparing one for the year ahead. In addition to the oil bath, Ugadi celebrations would be incomplete without traditional dishes. Pulihora is a sour and savoury rice dish made with tamarind paste, curry leaves, and spices sautéed in cold-pressed coconut oil. This spicy delicacy is thought to bring fortune and happiness in the new year, making it a fixture of Ugadi celebrations.

Incorporating cold-pressed coconut oil into traditional celebrations brings a sense of purity and sustenance. Tata Simply Better Cold Pressed Oils represent health, tradition, and culinary perfection, whether they are used to light lamps, prepare delights, or nourish our bodies. This festival season, celebrate the blend of tradition and wellness with the goodness of cold-pressed coconut oil.

With Tata Simply Better, Tata Consumer Products has entered into a new category, with a range of cold-pressed oils aimed at consumers who want to include cold-pressed oils in their kitchens. Tata Simply Better has come with various cold-pressed oils- Groundnut, Virgin Coconut, Sesame, and Mustard, that provide a healthier and more nutritious alternative to traditional cooking oils.

These oils are carefully extracted to retain their natural goodness, and they are free from trans fats and cholesterol. By using the finest A1-grade ingredients, Tata Simply Better ensures that its products offer a superior culinary experience while promoting overall well-being.