Vegetarianism is firmly ingrained in Indian society, with millions following a meatless diet for religious, cultural, or health reasons. However, the rise of vegetarian alternatives such as Price of Veg Chicken in India has aroused interest and debate over their affordability. In this blog, we will delve into the complexities of vegetarian chicken pricing in India, highlighting the factors influencing its cost and the impact on customers.

Understanding the Price of Veg Chicken in India 

Before discussing the Price of Veg Chicken in India, it's important to define the term. Veg chicken, or mock meat or plant-based chicken, is a meat substitute prepared with plant-based components such as soy protein, wheat gluten, or pea protein. It is designed to resemble the flavour, texture, and appearance of real chicken, making it a cruelty-free option for vegetarians and vegans.

Factors Influencing Pricing

Ingredients: The cost of raw materials, such as soy protein and wheat gluten, has a direct impact on the price of vegetarian chicken. Commodity price fluctuations might have an impact on the ultimate product cost.

Manufacturing Process: The complexity of the manufacturing process, which includes ingredient procurement, processing, and packaging, influences production costs. Advanced techniques for replicating the texture and flavour of chicken may result in greater costs.

Brand and Marketing: Brand awareness and marketing methods greatly impact pricing. Established brands with a strong market presence may charge a premium price for their products based on perceived value and quality.

Distribution and Logistics: The cost of distribution, which includes transportation and storage, affects the entire Price of Veg Chicken in India. Products moved over great distances may incur increased transportation costs, passed on to customers.

Competition: The pricing methods of competitors in the vegetarian meat market influence the Price of Veg Chicken in India. Brands may change their prices to remain competitive and gain market share.

Price Details

The price of Veg Chicken in India varies depending on the brand, product type, and packaging size. Here are some approximate price ranges of plant-based meat products

Veg Chicken Chunks (200g): ₹100-120

Veg Chicken Nuggets (200g): ₹110-130

Veg Chicken Strips (200g): ₹120-140

Impact on consumers

The price of Veg Chicken in India has both positive and negative effects on consumers.

Affordability: While Veg Chicken's price in India may be more than standard vegetarian protein sources such as lentils or beans, it is often priced similarly to or slightly higher than real chicken. This low cost makes it more accessible to a wider range of consumers.

Health and Sustainability: Despite the cost, many consumers are prepared to invest in vegetarian chicken because of its health benefits and lower environmental effects when compared to conventional meat. Plant-based alternatives help to reduce greenhouse gas emissions and conserve natural resources.

Perception of Value: The perceived value of vegetarian chicken may impact purchasing decisions. Consumers may justify the greater price with reasons such as flavour, convenience, and ethical issues.

Is vegan chicken non-veg?

No Vegan chicken is not non-veg! The price of Veg Chicken in India is influenced by a variety of factors, ranging from component costs to branding initiatives. While it may be more expensive than certain vegetarian options, the affordability and perceived value of vegetarian chicken make it an attractive option for many consumers looking for a sustainable and ethical alternative to meat. 

With Tata Simply Better, Tata Consumer Products has entered into a new category, aimed at consumers who want to include more plant-based ingredients in their diet without compromising on taste. Tata Simply Better comes with a variety of products that are 100% plant-based,  & it tastes just like chicken. Plant-based ingredients are a source of rich nutrients and are at par with the alternatives.

Tata Simply Better has four delicious plant-based food variants and these include - Nuggets, Burger Patty, Awadhi Seekh Kebab, and Spicy Fingers. The product range is rich in protein, trans-fat free, and has no added preservatives, artificial colours, or artificial flavours. While regular food/ alternative food products need to be refrigerated, Tata Simply Better can be refrigerated and stored at room temperature, making this a convenient and travel-friendly product. 

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