Plant-based food in India is on a rapid rise as restaurants and food producers are adapting their menus to meet vegetarian and vegan diets as more people eliminate meat from their diets for health, economic, or environmental reasons. The rapidly expanding industry of plant-based food in India could be the planet's lifeline. In recent years, sales of alternatives for meat have skyrocketed.

But what is Plant-based Food?

A meat replacement called "Plant-based Food" aims to mimic the texture and flavour of real meat. Plant-based proteins like those found in peas, hemp, soy, or wheat are frequently used to create meat from plants.

What goes into making Plant-Based Food in India?

Plant-based Food in India is produced by manufacturers using a range of ingredients. While some ingredients can be consumed by vegans, some might contain dairy or eggs. A list of foods high in protein and which could also be plant-based food ingredients may include:

• vital wheat gluten or mock meat
• soy and tofu
• pea protein
• potato starch
• coconut oil
• beans and lentils
• nuts and seeds
• vegetables

Here are 5 facts about Plant-Based Food in India that you might not know:

1. Plant-Based Food in India is rich in protein:
   “But where do you obtain your protein?” is often one of the first questions everyone who switches to vegetarianism or veganism encounters. People are starting to realise that there are numerous substitutes for plant-based food in India which are rich in protein. Protein is an essential element that supports bodily development, care, and repair. Increasing your protein consumption will help you stay full longer and have better blood sugar control and body composition. Amino acids are the basic units of protein synthesis.
   
   Vegetarian meat is made from one of the highest protein foods. Plant protein is a type of protein that comes from plants. Pulses including chickpeas, lentils, black beans, kidney beans, tofu, soy, peanuts, almonds, and seeds like chia and hemp can be included in this category.
    
2. They are entirely vegetarian and are made from plants:
   Plant-based food in India is created from plants, as the name implies. Therefore, to produce plant-Based food in India, manufacturers rely on plants rather than animals. Although it is not the only one, pea protein, which is made from dried and powdered yellow peas, is the most common ingredient in contemporary vegetarian meats. Furthermore, soy has been identified as the protein source for vegetarians to produce plant-based food in India.
    
3. They are quite high in fat and salt:
   Although substitutes of plant-based food in India can be highly processed, they can also have high levels of sodium and a few vitamins and minerals like iron, vitamin B12, and vitamin B6. In general, plant-based food substitutes tend to have fewer calories, fat, and saturated fat than animal meat.
    
4. They Can Also Have A Lot Of Fibre:
   Fibre has a variety of purposes. It can help with controlling blood sugar, lowering cholesterol, and prolonging our feelings of fullness. Animal goods like meat and dairy have no fibre. However, it's present in a lot of alternatives for meat.
    
5. The future of food is Plant-based food:
   The fact that significant meat manufacturers are making investments in plant-based substitutes is the most optimistic indication that plant-based food in India is here to stay. The exponential expansion of the vegetarian meat industry in recent years points to a significant change in how we produce and consume food. After years of testing, companies like TATA Simply Better have created meat substitutes that are believable, thanks to plant elements like pea protein and soybean roots.

Where can you find plant-based food in India?

Plant-based food products are becoming increasingly available in India and can be found in a variety of locations such as health food stores, online retailers, supermarkets, restaurants, etc. 

Keep in mind that the availability of plant-based meat products may vary depending on your location, so it may be a good idea to check with your local health food stores or supermarkets to see what's available in your area.

With Tata Simply Better, Tata Consumer Products has entered into a new category, aimed at consumers who want to include more plant-based ingredients in their diet without compromising on taste. Tata Simply Better comes with a variety of products that are 100% plant-based, and it tastes just like chicken. Plant-based ingredients are a source of rich nutrients and are at par with the alternatives. 

Tata Simply Better has four delicious plant-based food variants and these include - Nuggets, Burger Patty, Awadhi Seekh Kebab, and Spicy Fingers. The product range is rich in protein, trans-fat free, and has no added preservatives, artificial colours, or artificial flavours. While regular meat / alternative meat products need to be refrigerated, Tata Simply Better can be refrigerated and stored at room temperature, making this a convenient and travel-friendly product.

Discover the nutritional goodness and fabulous chicken-like taste of Tata Simply Better’s plant-based products. It's all real, and it comes from plants.

It isn't just good - it's Tata Simply Better.

If you would like to know more about our brand, check out some of the articles we've been featured in:

The Times of India – Tata Consumer Products bets big on recently launched plant-based meat range

Mint - Tata Consumer Products expands foods portfolio

Moneycontrol - Tata Consumer Products enters plant-based meat products category

Afaqs - Tata Consumer Products enters plant based meat segment; launches Tata Simply Better

Media Brief - Tata Consumer Products enters alternate meat segment with the launch of Tata Simply Better

MediaNews4U - Tata Consumer Products enters alternate meat segment with the launch of Tata Simply Better

IndianRetailer.com - Tata Consumer Products Enters Alternate Meat Segment, Launches Plant-based Range 'Tata Simply Better'

The Economic Times – Big FMCG Companies Enter Plant-Based Meat Segment

Business Standard - Big FMCG companies enter plant-based meat segment, target non-veg consumers

Moneycontrol - Big FMCG companies enter plant-based meat segment

Deccan Chronicle - Tata, ITC entry boosts faux meat hiz