Did you know that the majority of consumers of plant-based food products are not vegans or vegetarians? Major consumers of vegetarian meat are non-vegetarians who wish to reduce or avoid animal meat in general. 

Meat that is produced entirely from plants is referred to as plant-based food. It's interesting to note that plant-based food or fake meat contains a variety of necessary nutrients, including vitamins, fats, minerals, water, protein, and more, much like meat derived from animals. The amount and quality of nutrients in a plant-based diet can vary. 

Why choose Plant-based food? 

The advantages of a plant-based diet are extensive and packed with antioxidants, minerals, and vitamins:

• For days when you can't or don't want to eat meat, as at festivals, they're a great meat alternative in India.
• They provide you with more variety.
• They look, taste, cook, and feel like meat, so you won't miss the flavour of the meat.
• They're excellent for gatherings or meals with vegetarians.

How is Plant-based Food made?

Plant-based food is exactly what it sounds like: a meat replacement comprised mostly of plants, grains, and legumes, without the use of any animal products. Plant protein (such as tofu, tempeh, pulses, or soy), plant oils (such as sunflower or canola oil), and a vegan binding agent (like gluten or beans) are the essential components of plant-based food. Other than these major ingredients, it can also contain root and leafy vegetables and grains.

Pulses: Yellow and green peas, lentils, chickpeas, fava beans, and mung beans are the sources of pulse flours. Although pulses have a beany flavour profile by nature, clean-tasting pulse components are now readily available for applications that mimic the taste of meat.

Root vegetables, grains, and proteins from oilseeds: Leafy vegetables, like broccoli, root vegetables, like carrots and potatoes, oil seeds, like pumpkin seed, sunflower seed, watermelon seed, almond, and coconut proteins, and grains, like ancient grains and corn proteins, are new sources of plant-based proteins that are making progress in the development of plant-based food analogues.

Hemp: The nutty flavour, white colour, smooth mouthfeel, and high solubility of hemp protein powders are all appealing qualities. Hemp is a sustainable, nutrient-dense plant protein that can be easily adapted to different environments, making it a promising new component choice for plant-based food substitutes.

The texture of plant-based food is intended to resemble actual flesh as well. Companies concentrate on what will best form the intended end product when they obtain their components and test their formulas.

What adds flavour to Plant-based Food?

Manufacturers of plant-based food are constantly exploring new flavours to add to basic ingredients like veggies and lentils. This frequently entails using a lot of spices and flavours, yeast extracts, flavour enhancers including nut-based sauces and mushrooms, and coconut oil.

Can you make plant-based food at Home?

Yes, you can make plant-based food at home. Many recipes on the internet use a combination of plant-based ingredients, such as legumes, grains, and vegetables, to create meat-like textures and flavours. These ingredients can be mixed together and formed into patties, sausages, or other shapes before being seasoned and cooked to achieve the desired taste and texture. Burgers, meatballs, and chicken-style seitan are some

popular plant-based food alternatives that can be made at home. You can easily make your own plant-based food at home with a little experimentation and basic kitchen equipment.

With Tata Simply Better, Tata Consumer Products has entered into a new category, aimed at consumers who want to include more plant-based ingredients in their diet without compromising on taste. Tata Simply Better comes with a variety of products that are 100% plant-based, and it tastes just like chicken. Plant-based ingredients are a source of rich nutrients and are at par with the alternatives.

Tata Simply Better has four delicious plant-based food variants and these include - Nuggets, Burger Patty, Awadhi Seekh Kebab, and Spicy Fingers. The product range is rich in protein, trans-fat free, and has no added preservatives, artificial colours, or artificial flavours. While regular meat/alternative meat products need to be refrigerated, Tata Simply Better can be refrigerated and stored at room temperature, making this a convenient and travel-friendly product.

Discover the nutritional goodness and fabulous chicken-like taste of Tata Simply Better’s plant-based products. It's all real, and it comes from plants. 

It isn't just good - it's Tata Simply Better. 

If you would like to know more about our brand, check out some of the articles we've been featured in:

The Times of India – Tata Consumer Products bets big on recently launched plant-based meat range

Mint - Tata Consumer Products expands foods portfolio

Moneycontrol - Tata Consumer Products enters plant-based meat products category

Afaqs - Tata Consumer Products enters plant based meat segment; launches Tata Simply Better

Media Brief - Tata Consumer Products enters alternate meat segment with the launch of Tata Simply Better

MediaNews4U - Tata Consumer Products enters alternate meat segment with the launch of Tata Simply Better

IndianRetailer.com - Tata Consumer Products Enters Alternate Meat Segment, Launches Plant-based Range 'Tata Simply Better'

The Economic Times – Big FMCG Companies Enter Plant-Based Meat Segment

Business Standard - Big FMCG companies enter plant-based meat segment, target non-veg consumers

Moneycontrol - Big FMCG companies enter plant-based meat segment

Deccan Chronicle - Tata, ITC entry boosts faux meat hiz